Economic Timesâ€™s article headlined â€œJob market: Now your employer may well be playing big brother on social mediaâ€ (25 August, 2013), has clearly informed us about the degree to which social media plays a role in the Human Resources department of many corporations (quite a lot, apparently). What an existing/ prospective candidate says on popular social networking platforms like Facebook, Twitter and LinkedIn is so closely monitored by the recruiters that it acts as a substantial influence over their hiring decisions. In a nutshell, the message reads: â€œIf you do not like your workplace or its people, do not rant about it on Facebook/Twitter or you will be given a strict counselling to when the management comes to know of it.â€ As a part of maintaining their brand reputation, many corporations have outsourced the monitoring work to specialised agencies that â€œlistenâ€ to the social media chatter of existing employees/prospective candidates.
The detailed article mentions a number of companies which were contacted by the Economic Times to provide their inputs to the article. Stern India was also among those companies. Being contacted by a newspaper agency of Economic Timesâ€™s repute will remain as one of the significant highpoints for us. The article also highlights the extent to which â€œlisteningâ€ to the social media profiles of a candidate will play a part in a hiring decision. Stern India includes social media screening of candidates through its employee background screening service, meaning that we are constantly in touch with the emerging industrial trends to safeguard the clientâ€™s interest. We wrote a related blog on our Stern Indiaâ€™s website, whereby we recommended what ethical practices should be maintained whilst screening a candidate through their social media profile.