We as modern digitally connected natural persons are used to data-sharing practices. We share details about our location, emotions and, actions through tech/app platforms. Leaving footprints that go unnoticed such as geo-location when carrying a mobile phone.
The value of this information is well understood by cyber criminals and personal data brokers who try to collect as much data as possible about our personal lives and habits; allowing them to learn about our behaviours, details of which can be disclosed on the deep dark web.
We all consider personal data privacy to be important, but none of us are willing to undertake an action to protect it. Sharing of personal information on social networking sites, and the provision of personal data in exchange for apps and other web-based services are classic examples that support this view.
Question is how much is our personal data worth? Also, is it really worth changing our own mindset towards the protection and understanding the value of our own personal data?
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